Moo's are a tiny version of the ATC--My definition. I have been seeing them mentioned on blogs and in different groups and there is even a great place in England that you can order gorgeous printed ones-either your own art (uploaded to their site) or use their art gallery. Moo's are used as calling cards or alternative to the standard business card. Moo size is 28mm X 70mm.
My First Moo attempt--
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